Active on the alternative and electronic music scene since 1993, PureH – in its current incarnation – is the moniker of its founder Simon Šerc, a Slovenian sound and video artist, recording engineer, producer, and creator of projects such as Cadlag and Biodukt, as well as the head of the PharmaFabrik label. Šerc’s work spans music production, audiovisual installations and sound art, frequently exploring themes of technology, dystopia, nature, and human perception, reflected in both sound and visual aesthetics.

Renowned for its dark, atmospheric soundscapes, his project PureH blends elements of ambient, noise, and post-industrial genres, often exploring abstract, cinematic themes and creating immersive audio experiences through intricate sound design and layered textures. Live drummer Vili Žigon adds dynamic energy to PureH’s performances, bridging the organic and electronic in their sound.

As pioneers of the “ambientcore” genre in the 1990s, PureH has collaborated with international artists and regularly integrates music with multimedia, producing audiovisual performances and installations. By incorporating field recordings and unconventional sounds, they push the boundaries of the Slovenian electroacoustic music while offering engaging live experiences.